For this post, the task is to hypothetical help a friend who is about to launch an online store for sporting gears. He is seeking my advice regarding the social media marketing strategies he can undertake to promote his brand. So this post will talk about what is social media marketing and outline some possible social media marketing tactics suitable to his product line.
To make it bit easy suppose my friend name is Nina Wesley. And product line for Nina’s store is fitness gear.
Before going into strategies, let’s briefly define Social media marketing (SMM)?
Social media marketing is a form of internet marketing that involves creating and sharing content through social media platforms like Facebook, Twitter, Instagram, and Pinterest, to achieve marketing goals and to create brand awareness. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement. (“Social Media Marketing for Businesses | WordStream”, 2018)
Strategies that can be undertaken to be successful in this competitive market:
First and foremost start with a plan, create marketing plans/objective before getting into social media marketing campaign. So you don’t loose the purpose of company.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
In this case, Nina’s business is about fitness gear. she is new in the market which means from this campaign she is hoping to create brand awareness and attract its customers. Targeting mostly at youngster and people who Fitness devotee. Message could be like health is important to everyone therefore her gears are pretty handy to track health related facts and figures.
Points to consider for successful social media strategies;
- Set social media marketing goals that align to business objectives (Set S.M.A.R.T. goals)
- Learn in depth about your audience – get real data and research further.
- Find out who is your competitor by Conducting a competitive analysis
- Engage in social listening so you can keep eye on competition within market.
- Conduct a social media audit to track what is working and what is not.
- Create a social media content calendar because content is so important.
- Find inspiration from other successful company on social media and learn from it.
- Test, evaluate, and adjust your strategy
Social media strategy is a hugely important document for business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected. (“How to Create a Social Media Marketing Strategy in 8 Easy Steps”, 2018)
Reference list
- (2018). Retrieved from https://www.salesforce.com/au/form/semfy19/crm-marketing-demo-social-studio/?d=7010M000002IZju&DCMP=KNC-
- How to Create a Social Media Marketing Strategy in 8 Easy Steps. (2018). Retrieved from https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
- Image: Social Media Marketing | Australian Vocational Learning Centre. (2018). Retrieved from https://goo.gl/images/7WNknC
- Image: The Continued Rise of Social Media Marketing: What Will It Offer … (2018). Retrieved from https://goo.gl/images/gH18MR
- Social Media Marketing for Businesses | WordStream. (2018). Retrieved from https://www.wordstream.com/social-media-marketing
- The Continued Rise of Social Media Marketing: What Will It Offer in 2018?. (2018). Retrieved from https://lerablog.org/internet/social-media-online/the-continued-rise-of-social-media-marketing-what-will-it-offer-in-2018/