In this blog, I will discuss about Electronic customer relationship (E-CRM) and how a TV show like ‘The Kapil Sharma Show’ uses E-CRM to acquire and retain customers by improving customer knowledge, targeting service delivery and satisfaction.
What is E-CRM?
E-CRM stands for Electronic Customer Relationship Management. E-CRM, is an integrated online sales, marketing and service strategy that is used to identify, attract and retain an organisation’s customers. It describes improved and increased communication between an organisation and its clients by creating and enhancing customer interaction through innovative technology. E-CRM software provides profiles and histories of each interaction the organisation has with its customers, making it an important tool for all small and medium businesses. (“E-CRM: Meaning, Evolution and Benefits”, 2018)
The Kapil Sharma Show is an Indian stand-up comedy and talk show which premiered on 23rd April 2016 and was broadcast by Sony TV. The show broadcasted during weekends on the Sonyliv network and has its own page on their website. The series revolves around Kapil Sharma and his team of comedians, who play residents of the Shantivan Non-Cooperative Housing Society. Each episode features Bollywood celebrities, who usually promote their latest film, and joke with the crew besides live audience gets a chance to engage with celebrity at the end.
E-CRM activities of The Kapil Sharma Show
The Kapil Sharma Show aired on weekends on the sonyliv network and has its own page on their website. from the website audience can catch up any missing episodes on their website a week later and watch full episodes, and short videos, promotion clip, best Moments, crew special performance and highlights.
In addition, The Kapil Sharma Show also manages their interactions with viewers via different social media platforms such are; Facebook, YouTube and Instagram. To share promo, build relationship with fans and provide additional information regarding show.
Episodes are easily available on YouTube one week after it release on TV to acquire viewers living abroad and can’t access to Indian regional channels.
Moreover, The Kapil Sharma Show available on mobile app for both IOS and android through IMDb (Internet Movie Database), to promote and create engagement with its audience. As well as all the episodes are available on IMDb website. Below are the example:
The E-CRM strategies that The Kapil Sharma Show uses allows them to form a strong relationship with their viewers, where the viewers feel connected to the show. The show was hit and gain popularity due to crew acting plus many Indians and Western celebrities, singers and cricketers were part of the show such as Jackie Chan, Virat kholi, Shahrukh khan and many more.
Reference list:
E-CRM: Meaning, Evolution and Benefits. (2018). Retrieved from http://www.businessmanagementideas.com/crm/e-crm/e-crm-meaning-evolution-and-benefits/3688
Image: The New Characters On The Kapil Sharma Show Look So Much Fun, You … (2018). Retrieved from https://goo.gl/images/w5z2PW
IMDb – Movies, TV and Celebrities. (2018). Retrieved from https://www.imdb.com/?ref_=nv_home
the kapil sharma show: Latest News, Videos and the kapil sharma show Photos | Times of India. (2018). Retrieved from https://timesofindia.indiatimes.com/topic/the-kapil-sharma-show
Watch Indian TV Serials, Online Movies, Live Sports Updates, Original Shows, Music | SonyLIV. (2018). Retrieved from https://www.sonyliv.com/details/show/4849325207001/The-Kapil-Sharma-Show
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